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Dawn, Vaseline and Colgate were best “value for money” brand leaders in personal care.
December 30, 2024
By: Lianna Albrizio
Associate Editor
Americans say Amazon (net value: 59.0) provides the best value for their money, with Dove and Dawn (both 46.0) the next best “bang for your buck” brands, according to a new ranking report from YouGov. The analysis – which looked at over 2,000 brands across over 25 sectors – also found that Americans think home & personal goods brands (15.6 industry average) provide the most value, followed by food brands (13.4) and drug & medical brands (12.1). Amazon sweeps all regions and demogra...
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